The original all-conquering cola-friendly colossus, Jack Daniel's No. 7 commands a legion of fans worldwide, thanks to the sweet smoothness imparted by the Lincoln County Process of charcoal-mellowing the spirit before maturation.
Jack Daniel's Old No.7 Whiskey is mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels. This Tennessee Whiskey doesn’t follow a calendar. It’s only ready when the tasters say it is. It's judged by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago.